Reebok Education announces the 2011 Reebok Fitness Convention - another cutting-edge event brought to you by Reebok, the leading international fitness brand. Introducing two very exciting new fitness regimes new to the South African market – Cirque du Soleil and CrossFit - both to be launched at the 2011 Reebok Fitness Convention this September at Planet Fitness, Sandton!

 Reebok is the official brand sponsor to the internationally-acclaimed Cirque Du Soleil. This strategic alliance has led to two exciting and innovative new fitness programmes in recent years – Jukari Fit To Flex^TM and Jukari Fit To Fly^TM .

 Across the globe Reebok has joined forces with CrossFit in a relationship that will establish Reebok as the #1 fitness brand and bring Crossfit to your door as a workout discipline of choice. CrossFit incorporates constantly varied workouts - changing daily and routine is the enemy.  High intensity, functional movement of large loads, over long distances - quickly…. an inclusive group workout with guaranteed fitness results.  What keeps them coming back for more? This is a grass roots movement, a community which is bound by belief in self, belief in one another and a unity that stems from an understanding that all good things come out of blood; sweat and tears.

The convention will be hosted at Planet Fitness at their state- of- the-art facility in the Village Walk, Sandton, Johannesburg. Well-loved radio and television celebrity Sam Cowen will open the event on Saturday the 3^rd September 2011 with her inspirational story of ‘how she got off the couch and into the gym’.

A recent survey showed that 64% of regular gym-goers cite boredom as the main obstacle to their sustained commitment. With continuous pressure placed on fitness professionals to realise results while training an increasingly sophisticated and informed client base with innovative exercise formats, up-skilling is a fact of life and an exciting one.

 Use this opportunity to experience the latest in exercise programming presented by some of the top international fitness gurus sharing their expertise alongside our own top local fitness professionals. This event will leave you inspired and ready to put the fun back into fitness.

 A full line-up of local and international talent will present both the theoretical and practical components of what is currently at the leading edge of fitness. Group and Personal Trainers are catered for, preceded by a Pre-Convention Training Day for those wishing to add to their existing qualifications.

 Jukari is Sicilian for ‘play’ so come and play for a day (or two or three) while you enjoy additional doses of solid science, business expertise and motivational sessions. Registration for the 2011 Reebok Fitness Convention is open. Act now and be part of the premier fitness event this year. 

The Reebok-Cirque du Soleil partnership and JUKARI Fit to Fly & Flex workouts are the direct result of insights into what women really want from exercise.  A survey of 15,000 women across 25 countries in 2008 found that while nearly half of all women know that exercise and keeping fit is very important to their overall health, less than 25% participate in fitness often. Specially-commissioned Reebok research looked at why this might be.  The findings showed that nearly two thirds (61%) of all women would workout more if it was more fun.  More than half (54%) felt exercise was a chore.

Says Katrin Ley, Head of Womens at Reebok, “These insights proved women perceived exercise as a chore, were unmotivated and uninspired to exercise but would workout more often if the gym was fun.  The combination of Reebok’s heritage in women’s fitness and the fun, excitement and innovation that Cirque du Soleil brings to their craft meant that we are in a unique position to provide a solution to this need.  The result is a whole new way to move through the JUKARI Fit to Fly workout and a new range of products to wear, designed specifically for women.”

BUY NOW!

JUKARI Fit to Fly makes fitness fun again by introducing a new way to move in a gym workout and is accessible to all women, regardless of fitness levels.  The hour-long workout has been created on a specially-designed piece of equipment called the FlySet.  The result is a workout that gives the sensation of flying while strengthening and lengthening the body through cardio, strength, balance and core training.

JUKARI Fit to Fly isn’t just fun to take part in, it is an effective hour-long total body workout of cardio, strength, balance and core training. A trained instructor guides a class of up to 12 people through the workout moves using the FlySet . The FlySet hangs from the gym ceiling and has been designed specifically for JUKARI Fit To Fly. 

The FlySet consists of a durable three-stranded rope fixed to the ceiling with a 360 degree swivel point at an adjustable length with two attachment loops. The FlyBar, a 4.5lb neoprene coated attachable steel bar, is placed through the two loops, which can be varied in height, to create an apparatus that strengthens and lengthens the body as you experience the sensation of flying during the workout.  

As the creative inspiration behind the project, Cirque du Soleil played a crucial role in creating the class. As Lyn Heward, Creative Director of the Reebok- Cirque du Soleil program, says, “From day one, we committed to making sure every move would be inspired by real moves Cirque du Soleil artists do as part of their shows. 

JUKARI coming soon to SA!

Women can explore and enhance their flexibility, muscle tone and coordination in a fun, instructor-led class with the help of the specially designed JUKARI Band. JUKARI Fit to Flex is a dynamic and effective workout that combines the musicality and vibrant colors of Cirque du Soleil and the light-weight, elastic JUKARI Band to bring fitness to life and create a visual spectacle of strong shapes and flowing movements.

The JUKARI Band offers gentle assistance in unique moves which allows for a lengthening and sculpting full-body workout - another brand new fun and innovative workout for women.

Leslie Calvagne, Reebok’s Training Director for JUKARI Fit to Flex, worked with Cirque du Soleil over the past year to create the workout. She said: “JUKARI Fit to Fly is a total body workout incorporating cardio and strength training. As part of an integrated fitness programme, women also want to improve and enhance their flexibility.

“Whilst many women enjoy yoga, many more told us they were looking for something different. What JUKARI Fit to Flex offers is a brand new approach to flexibility – a workout that is dynamic, upbeat and fun inspired by the incredible spirit, artistry and flexibility of Cirque du Soleil performers.“

JUKARI coming soon to SA!

To compliment JUKARI, Reebok has also created two collections of women’s fitness apparel and footwear – On the Move and the Reebok-Cirque du Soleil collection.  

Both consist of product which can be worn for a range of fitness disciplines, from running to yoga, JUKARI Fit to Fly to tennis.  All have been developed and designed with a deep understanding and knowledge of the unique way a woman’s body moves. 

Reebok’s Head of Women’s Apparel Michele Slobin led the Womens Product Creation team and said, “The Reebok On the Move and Reebok- Cirque du Soleil collections provide women with a high level of performance without sacrificing any attention to style and detail. The collections contain versatile pieces that can be mixed and matched together or integrated into every woman’s daily wardrobe, providing a fashionable and contemporary fitness range that can be worn both in and out of the gym.”

BUY NOW!