Skip to content

Reconnect | Reebok


Watch our short film which examines the relationships between ourselves, sports and our communities.

Life is not a spectator sport. We should strive to make the most of every moment, memory, movement in our journey through life.

Welcome to the first look at Reeboks refreshed brand creative direction led by Vice President of Creative Direction at Kerby Jean-Raymond and Artistic Marketing Director, Jide Osifeso. The Reconnect film, a collection of moments shown through the lens of sport and community, and inspired by Osifeso’s own relationship to sports growing up.

The film explores forward movement – literally and figuratively – and examines the relationships between ourselves, sports, and our communities. The idea that life is not a spectator sport as we should always strive to make the most of every moment in our journey through life.


Leave a Reply

Your email address will not be published. Required fields are marked *

css.php