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REEBOK x MANDELA DAY: Help redistribute 300+ pairs of sneakers and raise R20 000


With Mandela Day just around the corner, we’re making the rest of July the perfect time to celebrate the life and legacy of Tata Madiba – and you won’t even need 67 minutes to contribute to this feel-good cause!

What’s the deal?

Earlier this year, a young entrepreneur from Soweto Mduduzi Mnisi’s sneaker-cleaning business MDU tragically burnt to the ground in a load-shedding accident. Our goal is to raise R20,000 to help Mduduzi get back to business and redistribute 300+ pairs of sneakers to communities in need.

Sign me up!

It’s as simple as donating an old pair of sneakers and dropping them in a donation box at your closest Reebok store. All brands are welcome and Reebok will donate R67 to MDU to clean the sneakers and restart his business. The pre-owned sneakers will then be redistributed to MDU’s charities of choice in the Soweto area by Picup, a local delivery and logistics company.

The donation boxes will be available from 16 to 31 July at Reebok Canal Walk in Cape Town and Reebok Sandton City in Johannesburg. 

We’re sweetening the deal…

For every pair donated, donors will receive an entry to win a limited edition, bespoke Mandela-inspired Reebok Classic Leather sneaker, customised by local illustrator  Ryan Carolisen (@illsketch)

And the more pairs donated, the more R67s will be provided to MDU and the more sneakers will be redistributed to those in need!

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