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SHATTER THE NORM: Reebok x Eric Emanuel Question Mid


Old school meets new school, in the Reebok x Eric Emanuel Question Mid collab.

Streetwear designer Eric Emanuel had a full-circle moment. The very first Reebok he wore, is now the first Reebok sneaker he collaborated on. The Reebok Iverson Question Mid.

This iteration of the Reebok Question Mid has the subtle take on Allen Iverson’s first signature shoe – Emanuel’s all-time favorite sneaker. The sneaker remains true to its OG all-white aesthetic, Emanuel brings in that new school flair with his signature EE pink across the sneakers’ key design feature including the pearlized leather toe-cap, Reebok Vector, and the Question and EE logos at the heel.

“This is the shoe – this is the first Reebok I ever wore; so this shoe brings our relationship full circle; the smile I had on my face when I saw the first sample is still on my face – I AM SO EXCITED.”

Eric Emanuel

COMING SOON: There’ll be limited pairs available at reebok.co.za. Watch this space.


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